Susi doll gets unique packaging produced by Rigesa - Sep 18, 2007 - 3:07:00 PM

Rigesa has developed for Estrela the packaging for the re-launch of the Susi Tropical Princesses line of dolls. The collection pays homage to Brazil by reminding us of its waters, forests and flowers. There are three different models, which are available for purchase now.
The packaging was manufactured using PVC, with a unique (hexagonal) format, allowing the insertion of a wallet for exclusive purposes. The materials transparency provides an interaction between doll and consumer, reinforcing the tropical climate of this collection, explains Rosane Stopiglia, Business Development Analyst at Rigesa's Consumer Packaging Division.
According to Estrela's Marketing Director, Aires Leal Fernandes, the transparency of the packaging and its hexagonal format show the product off to perfection as well as the details of the dolls¿ dresses, which attract every girl's attention.
The packaging is different in that it lends a sense of majesty to the product, making it very prominent at the point-of-sale by virtue of its distinctive format, ideal for a special gift. Moreover, the PVC's strength ensures that the present will arrive at its destination in perfect condition, she adds.