RIGESA PRODUCES NEW DVD BOX FOR SEX AND THE CITY ESSENTIAL COLLECTION - Mar 22, 2010 - 9:38:00 AM

Rigesa, a leader in the packaging market in Brazil, produced this month the package of the new Box of DVDs known television Sex and The City. The customer Paramount Pictures seeking a package with high impact point-of-sale, as well as a stylish and bold, in allusion to the characters in the series. "This is a relaunch of the product with a bonus disc. We needed something unique, "says Daniela Righetto Mendonça, production manager of Paramount Graphics.
Rigesa used holographic laminate pillars, which makes the lights reflect the entire surface of the package. Was also applied varnish and UV ink, ensuring high quality offset printing. Moreover, the details of butterflies in relief provided a very special touch. "The result surprised us. The expectation is that consumer acceptance is extremely positive, "adds Daniela.