Concern for nature runs throughout the consumer products market, but nowhere is it stronger than in the beauty and personal care sector. As a result, Rigesa has an aggressive program of identifying and researching ecological alternatives that benefit the environment.

Powdered laundry detergent boxes are an example of these efforts. This packaging requires high protection against humidity in order for the detergent not to form lumps. Throughout the world this protective barrier is provided through solvent-based varnish. After extensive research, Rigesa developed an alternative: water-based non-toxic varnish.

It wasn't easy to meet the same product protection levels while also protecting the environment, but water-based varnish will increasingly become yet another differential for consumer product companies who are paying attention to their consumers' concerns.